Taking Orders: Fashion Grads' Label a Hot Commodity
Kwantlen fashion design and technology alumnae Brieanna Soo and Alecia Ebbels have created a major buzz in the Vancouver fashion scene since launching their edgy but feminine clothing label, The Penniless Fashionista, in 2007.
In fact, the ever growing brand-which fashion savvy women are said to be willing "to go penniless for"-has gained enough momentum in the last couple of years that Soo and Ebbels plan to take it North America wide this year.
"We are really excited that we are growing, but we feel that we still have a long way to go," said Soo. "We are looking forward to having boutiques in the USA carry our collection in the future."
Made for women who want "to stand out in a world of cookie cutter fashions," The Penniless Fashionista line is carried by some of Western Canada's most fashion forward independent boutiques including: Vancouver's Fine Finds, The Velvet Room Boutique, The Block, and Life of Riley; Victoria's North of Wednesday; and Calgary's Apt 22 and Shisomiso.
"Our collection is for women who are young at heart, want to have fun with their look and love to mix it up," Soo said. "Maybe one day she is dressed girly and sweet and the next day she is a rock star vixen."
The hard working duo-who had The Penniless Fashionista up and running within six months of their 2007 graduation-are already drafting patterns for their Spring-Summer 2011 collection. In addition, they are eagerly awaiting the in store release of their fall collection, which features hard lines mixed with soft shapes and structured fabrics that have delicate detailing.
For more information and to shop online visit www.pennilessfashionista.com.
